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Measuring Visibility in the AI Era (2026)

The conversation in marketing right now is about how to optimize for AI-powered discovery: Generative Engine. Optimization (GEO), Answer Engine Optimization (AEO), prompt engineering, and structured data for agents. But optimization without measurement is guesswork. A brand cannot know whether its GEO investment is working, whether its share of voice in AI responses is growing or shrinking, or whether a competitor is gaining ground unless there is a common standard for measuring any of it.

IAB. THE STUDY

OUR BOOK AI TOOLS FOR JOURNALISM

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AI and Media Transformation: Global Adoption, Emerging Trends, and Industry Impacts

This Special Issue brings together twelve original articles that examine, from diverse disciplinary and geographic vantage points,...

AI Automated Publishing in Social Media Journalism: Is News Content on Facebook Becoming Softer?

Abstract. This study investigated the impact of AI-driven automated publishing services (APSs) on the editorial character of...

Smart Newsroom or Structural Divide? AI Adoption and Regional Inequality in Portuguese Journalism

Abstract. This article presents the first comprehensive study of Artificial Intelligence (AI) integration within the Portuguese news...

News Sufficiency: How Generative AI Summaries Reduce News Consumption in Zero-Click Searches

Abstract. Generative artificial intelligence (GenAI) is rapidly reshaping the audience’s relationship with journalism, particularly through AI-generated summaries....

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