The conversation in marketing right now is about how to optimize for AI-powered discovery: Generative Engine. Optimization (GEO), Answer Engine Optimization (AEO), prompt engineering, and structured data for agents. But optimization without measurement is guesswork. A brand cannot know whether its GEO investment is working, whether its share of voice in AI responses is growing or shrinking, or whether a competitor is gaining ground unless there is a common standard for measuring any of it.

The AI Information Map is a research project of the Media and Journalism Research Center (MJRC) that investigates how artificial intelligence systems present news, public affairs and media sources to users. As millions of people begin to use AI assistants, answer engines and search-integrated chatbots to ask about politics, current affairs, media ownership and public institutions, AI systems are becoming new intermediaries between citizens and the news. These systems do not browse the news like humans do. They select, summarise, rank, recommend and sometimes omit sources before users ever reach the original journalism.

The Zoom H2n is a compact portable recorder well suited to interviews, press conferences, meetings and field reporting. Its five built-in microphones support several recording modes, including XY stereo, Mid-Side stereo and 2-channel or 4-channel surround. XY mode is particularly useful for interviews and nearby sound sources, while Mid-Side recording can capture richer ambient sound and soundscapes. Journalists can record in high-quality WAV for professional production or in MP3 when smaller files and faster handling are more important.